BriefBot
The Challenge
Sales teams were losing deals to bad notes and missed follow-ups. They needed real-time summarisation, action-item extraction, and CRM sync — without another meeting bot to babysit. The existing tools required manual review and still missed half the context.
Our Solution
BriefBot listens, transcribes, summarises, and writes the follow-up email — all in the time it takes to walk back to your desk. It plugs straight into Salesforce and HubSpot, creates tasks automatically, and learns each user's communication style over time to write follow-ups that sound like them.
What We Built
Key Features
Real-Time Transcription
Whisper large-v3 transcribes with 99.2% accuracy across accents, background noise, and technical jargon.
Smart Summarisation
GPT-4 Turbo extracts decisions, action items, and next steps — structured, not a wall of text.
Auto Follow-Up
A personalised follow-up email is drafted and ready to send before the call ends. Learns your tone over time.
CRM Sync
Action items become Salesforce tasks. Contact notes update automatically. Deal stages advance based on meeting outcomes.
Speaker Diarisation
Identifies who said what. Summaries attribute statements to the correct person, not just 'Speaker 1'.
Meeting Intelligence
Analytics dashboard showing talk ratios, question frequency, and sentiment trends across all your calls.
Under the Hood
Full Tech Stack
How We Did It
Our Process
Pipeline Design
1 weekDesigned the audio capture → transcription → summarisation → CRM sync pipeline. Latency budget: under 90 seconds end-to-end.
Transcription Engine
3 weeksWhisper integration with speaker diarisation, custom vocabulary for industry terms, and noise cancellation preprocessing.
AI Summarisation
3 weeksGPT-4 Turbo prompt engineering for structured output. 200+ test calls to tune the action item extraction.
CRM Integrations
3 weeksSalesforce and HubSpot REST API integrations with OAuth, field mapping, and conflict resolution.
Rollout
2 weeksDeployed to 20 pilot users, iterated on the follow-up email tone model, then rolled out to the full 200-person team.
I used to dread long sales calls because I knew I'd spend an hour afterwards writing notes and updating Salesforce. Now I walk out of a call and it's already done. BriefBot is the first AI tool I've used that actually saves me time instead of creating more work.
