LaunchOS
The Challenge
A B2B SaaS team had a brilliant product hidden behind a marketing site that read like a spec sheet. Their funnel was leaking at the top — 94% of visitors left without starting a trial. The product had won awards. The website had not.
Our Solution
We rebuilt LaunchOS as a story-driven, motion-rich experience — scroll-triggered product demos, interactive pricing, and a CTA flow that felt inevitable. Every section was designed to answer the next objection before the visitor could form it. We used GSAP ScrollTrigger to create a guided narrative that felt like a product tour.
What We Built
Key Features
Scroll-Triggered Product Demo
An interactive product walkthrough that plays as the user scrolls — no video, no clicks, just narrative motion.
Objection-Mapped Sections
Every section was written to answer a specific sales objection, in the order prospects typically raise them.
Interactive Pricing
A live pricing calculator that shows ROI based on team size. Visitors see their specific number, not a generic table.
GSAP ScrollTrigger
60fps scroll animations that guide attention without distracting from the message.
Lenis Smooth Scroll
Buttery smooth scrolling that makes the entire experience feel premium and intentional.
Cloudflare Pages
Global CDN deployment with sub-100ms TTFB worldwide. The site loads before the user notices it loading.
Under the Hood
Full Tech Stack
How We Did It
Our Process
Conversion Audit
1 weekAnalysed heatmaps, session recordings, and exit surveys from the old site. Found 7 critical drop-off points.
Narrative Architecture
1 weekMapped the ideal visitor journey as a story with a beginning, middle, and end. Every section earned its place.
Design & Motion
2 weeksHigh-fidelity designs with motion specs. The scroll demo storyboard alone was 40 frames.
Build
3 weeksReact + GSAP implementation. The scroll demo required custom GSAP plugins and 3 weeks of refinement.
A/B Testing & Launch
1 weekLaunched to 20% of traffic first. Validated conversion lift before full rollout.
Our sales team used to spend the first 20 minutes of every call explaining what we do. Now prospects arrive having already seen the demo and just want to talk about pricing. The website does our job for us.
