NexaCommerce
The Challenge
A premium fashion brand was hemorrhaging carts to slow load times and a checkout that felt like a customs form. Their Shopify store was hitting 38 on PageSpeed and converting at 1.2%. Every second of delay was costing them thousands.
Our Solution
We rebuilt the entire stack on Next.js 14 with edge rendering, atomic image delivery via Cloudinary, and a one-tap Stripe checkout. We eliminated every unnecessary redirect, lazy-loaded below-the-fold content aggressively, and reduced the checkout to three fields. Page Speed jumped from 38 to 97.
What We Built
Key Features
Edge-Rendered Storefront
Every product page rendered at the CDN edge — sub-200ms TTFB globally, no cold starts.
One-Tap Checkout
Stripe Link integration reduces checkout to a single tap for returning customers. Cart abandonment dropped 31%.
Atomic Image Delivery
Cloudinary pipeline serves the exact pixel dimensions needed per device. No oversized images, ever.
Algolia Instant Search
Sub-50ms search across 8,000 SKUs with typo tolerance and personalised ranking.
Sanity CMS
Merchandising team can update collections, banners, and copy without a developer. Deploy in seconds.
Real-Time Inventory
Stock levels sync every 30 seconds. No more overselling or disappointing sold-out surprises at checkout.
Under the Hood
Full Tech Stack
How We Did It
Our Process
Audit & Benchmarking
1 weekFull performance audit of the existing Shopify store. Identified 23 specific bottlenecks causing the 38 PageSpeed score.
Architecture Design
1 weekDesigned the Next.js + Sanity + Vercel Edge stack. Mapped every data flow from CMS to checkout.
Storefront Build
4 weeksProduct pages, collection pages, search, and filtering. Every component server-rendered at the edge.
Checkout & Payments
2 weeksStripe integration with Link, Apple Pay, and Google Pay. Three-field checkout flow.
Migration & Launch
2 weeksZero-downtime migration from Shopify. 301 redirects preserved all SEO equity. Launched on a Tuesday at 2am.
We went from embarrassed about our website to showing it off at every meeting. The speed difference is something customers actually comment on. Revenue is up and the team can finally update the site themselves.
